Bat For a Chance Joins Cluberly as an Affiliate Partner

Cluberly is delighted to welcome Bat For a Chance as an official affiliate partner, further strengthening our commitment to supporting impactful grassroots and cricket-focused charities across the UK and beyond.

Bat For a Chance is a well-respected cricket charity dedicated to providing disadvantaged young people with access to equipment, coaching and opportunities within the game. By redistributing donated and recycled cricket gear, alongside raising funds for coaching initiatives and international development programmes, the charity works to ensure that financial barriers do not prevent participation in cricket.

The partnership with Cluberly marks an important next step in expanding the charity’s funding model. As an affiliate within the Cluberly platform, Bat For a Chance will be able to engage its supporters through a structured digital mechanism that generates ongoing financial contributions. Supporters who join Cluberly and nominate Bat For a Chance will help create recurring funding streams, strengthening the charity’s ability to deliver equipment distribution, coaching support and outreach programmes.

Recently, Cluberly proudly supported one of Bat For a Chance’s fundraising events, attending alongside supporters, ambassadors and figures from across the cricketing world. The evening brought together many well-known names within the cricket fraternity — former players, coaches and industry leaders — united by a shared belief in widening access to the game.

The event reinforced a simple but powerful truth: cricket remains one of the most community-driven sports in the UK, and the willingness of established figures to support grassroots initiatives remains strong. For Cluberly, the opportunity to meet and engage with respected names from across the cricketing landscape further validated the importance of backing organisations such as Bat For a Chance.

Kevin London, Founder and CEO of Cluberly, commented:

“Bat For a Chance is delivering meaningful impact within cricket. Providing equipment and access to coaching may seem straightforward, but for many young people it is the difference between participating and sitting on the sidelines. Supporting their recent fundraiser and seeing the level of backing from the cricket community reinforced how valued this charity is within the sport.”

The alignment between Cluberly and Bat For a Chance is rooted in shared philosophy. Cluberly’s financial platform is built around empowering individuals to strengthen their own financial wellbeing while simultaneously supporting causes they care about. By becoming an affiliate partner, Bat For a Chance gains access to a sustainable funding channel that complements its event-based fundraising activity.

Cricket, like many sports, can carry hidden costs — equipment, coaching, travel and membership fees. Bat For a Chance works to reduce those barriers by ensuring that high-quality kit is redistributed to young players who may otherwise struggle to access it. Through its international outreach programmes, the charity also extends its impact beyond the UK, supporting developing cricket communities overseas.

As an affiliate partner, Bat For a Chance will be supported through Cluberly’s digital infrastructure, enabling branded integration within the app, supporter engagement tools and promotional collaboration. The objective is not simply to generate short-term awareness, but to embed the charity within a broader financial ecosystem that produces consistent backing.

A spokesperson from Bat For a Chance commented:

“We are excited to be joining Cluberly as an affiliate partner. Sustainable funding is crucial to expanding our reach and ensuring more young people can access cricket equipment and coaching. Partnerships like this allow us to think long term while continuing to deliver immediate impact.”

The recent fundraiser also provided an opportunity to explore further collaboration within the cricketing network. With Cluberly already working alongside established county and sporting partners, the integration of Bat For a Chance strengthens the cricket-focused dimension of the platform. The charity’s mission complements Cluberly’s ambition to support grassroots sport at every level — from county cricket down to youth participation.

Importantly, this partnership demonstrates how financial technology and charitable sport initiatives can operate together. By connecting everyday financial behaviour with structured giving mechanisms, Cluberly seeks to reduce reliance on one-off donations and instead create predictable, scalable support.

For Bat For a Chance, that translates into greater capacity to collect, refurbish and distribute equipment, expand coaching access and extend its international programmes. For supporters, it offers a straightforward way to align personal financial management with meaningful social contribution.

Through this new affiliate partnership, Cluberly and Bat For a Chance are reinforcing a shared commitment: widening access to cricket, strengthening grassroots opportunity and ensuring that financial barriers do not prevent participation in the game.

Together, the organisations are helping ensure that more young players can step onto the field equipped, confident and ready to play.