Cluberly is expanding its support framework to allow members to back individual athletes recommended by trusted partners such as Boxers in Need — provided those athletes are registered with recognised sporting bodies or affiliated to a registered club. This ensures that support remains structured, accountable and aligned with official sporting governance. The first athlete to be supported under this broadened model is Liam Cameron, a professional boxer whose career reflects b

Cluberly is proud to announce its support for two highly impactful boxing charities — Bridges Beyond Boxing and Boxers in Need — both of whom are becoming official affiliate partners on the Cluberly platform. Together, these partnerships reflect a shared commitment to resilience, opportunity and long-term community development within the sport. Bridges Beyond Boxing sits at the heart of youth empowerment through sport. The organisation is devoted to making life-changing exper

Cluberly is delighted to welcome Bat For a Chance as an official affiliate partner, further strengthening our commitment to supporting impactful grassroots and cricket-focused charities across the UK and beyond. Bat For a Chance is a well-respected cricket charity dedicated to providing disadvantaged young people with access to equipment, coaching and opportunities within the game. By redistributing donated and recycled cricket gear, alongside raising funds for coaching initi

Cluberly is proud to announce its partnership and sponsorship agreement with Kent County Cricket Club, one of the most established and respected institutions in English domestic cricket. This collaboration represents more than matchday visibility; it is a strategic relationship designed to combine heritage sport with financial innovation and community engagement. Founded in 1842, Kent County Cricket Club has played a central role in the development of county cricket. With The

Cluberly is proud to announce a new strategic partnership with the National League Rugby (NLR), marking an important step forward in delivering sustainable funding solutions to rugby clubs across England. The National League Rugby represents clubs competing at Levels 3 and 4 of the English rugby union pyramid. Operating beneath the Premiership and Championship tiers, the NLR supports some of the most historic and community-rooted clubs in the country. These clubs form the bac

Cluberly is proud to support Rugby for Heroes as official front-of-shirt sponsor across its sporting events, strengthening a partnership rooted in shared values: service, structure, community and long-term opportunity. Founded by Alan Lamb, Rugby for Heroes was established with a clear and focused purpose — to use the power of sport to support members of the armed forces community as they transition into civilian life. Drawing on his background within professional rugby, Alan

Cluberly is proud to announce that Old Elthamians Rugby Football Club is one of the very first clubs to adopt our affiliate model — a significant milestone as we begin embedding our funding ecosystem into grassroots sport. Old Elthamians is a club steeped in tradition, community and competitive ambition. With senior, youth and minis sections, the club represents the full spectrum of grassroots rugby — from player development and coaching pathways to matchday culture and suppo

For Cluberly, the partnership with Maidenhead United FC is more than a sponsorship arrangement. It is a full-circle moment grounded in local pride. The original concept for Cluberly began to take shape while watching a local match in Maidenhead. Surrounded by supporters, local businesses and the unmistakable sense of community that lower-league football delivers so well, a conversation emerged about the financial pressures facing both clubs and fans. That moment of reflection

Ahead of our official launch, Cluberly has been actively seeking to partner, collaborate and sponsor across the UK sporting landscape — while also engaging with wider community causes that sit beyond the touchline. Our early focus has been sport, and deliberately so. Sport is one of the few remaining institutions that genuinely brings people together. It crosses age, background, postcode and profession. Whether through grassroots football, local rugby clubs, community boxing