Cluberly’s partnership with IDT Finance  represents a significant step in strengthening the payments infrastructure that underpins our platform. As we continue to expand our product offering, ensuring that our card services are secure, regulated and globally accepted has been a core priority. Working with IDT Finance enables us to deliver exactly that. IDT Finance is a fully licensed bank, established in 2006, and regulated by the Gibraltar Financial Services Commission. Over

Cluberly is proud to announce its partnership with Bondsmith, a leading UK fintech infrastructure provider, marking a significant milestone in the continued evolution of the Cluberly platform. Bondsmith operates at the core of the UK’s embedded finance ecosystem. Rather than acting as a consumer-facing bank, Bondsmith provides the regulatory and technological architecture that enables innovative financial platforms to deliver banking and savings solutions through a compliant,

Cluberly is expanding its support framework to allow members to back individual athletes recommended by trusted partners such as Boxers in Need — provided those athletes are registered with recognised sporting bodies or affiliated to a registered club. This ensures that support remains structured, accountable and aligned with official sporting governance. The first athlete to be supported under this broadened model is Liam Cameron, a professional boxer whose career reflects b

Cluberly is proud to announce its support for two highly impactful boxing charities — Bridges Beyond Boxing and Boxers in Need — both of whom are becoming official affiliate partners on the Cluberly platform. Together, these partnerships reflect a shared commitment to resilience, opportunity and long-term community development within the sport. Bridges Beyond Boxing sits at the heart of youth empowerment through sport. The organisation is devoted to making life-changing exper

Cluberly is delighted to welcome Bat For a Chance as an official affiliate partner, further strengthening our commitment to supporting impactful grassroots and cricket-focused charities across the UK and beyond. Bat For a Chance is a well-respected cricket charity dedicated to providing disadvantaged young people with access to equipment, coaching and opportunities within the game. By redistributing donated and recycled cricket gear, alongside raising funds for coaching initi

Cluberly is proud to announce its partnership and sponsorship agreement with Kent County Cricket Club, one of the most established and respected institutions in English domestic cricket. This collaboration represents more than matchday visibility; it is a strategic relationship designed to combine heritage sport with financial innovation and community engagement. Founded in 1842, Kent County Cricket Club has played a central role in the development of county cricket. With The

Cluberly is proud to announce a new strategic partnership with the National League Rugby (NLR), marking an important step forward in delivering sustainable funding solutions to rugby clubs across England. The National League Rugby represents clubs competing at Levels 3 and 4 of the English rugby union pyramid. Operating beneath the Premiership and Championship tiers, the NLR supports some of the most historic and community-rooted clubs in the country. These clubs form the bac

Cluberly has formed a collaborative strategic partnership with Aspire Social Value CIC to deepen, structure and evidence the social impact generated across our platform and affiliate network. This partnership formalises Aspire’s role as our embedded social value partner, ensuring that as Cluberly scales commercially, our social value delivery scales with equal credibility, compliance and measurable outcomes. Aspire Social Value CIC is a specialist Community Interest Company f

Cluberly is proud to support Rugby for Heroes as official front-of-shirt sponsor across its sporting events, strengthening a partnership rooted in shared values: service, structure, community and long-term opportunity. Founded by Alan Lamb, Rugby for Heroes was established with a clear and focused purpose — to use the power of sport to support members of the armed forces community as they transition into civilian life. Drawing on his background within professional rugby, Alan

Cluberly is proud to announce that Old Elthamians Rugby Football Club is one of the very first clubs to adopt our affiliate model — a significant milestone as we begin embedding our funding ecosystem into grassroots sport. Old Elthamians is a club steeped in tradition, community and competitive ambition. With senior, youth and minis sections, the club represents the full spectrum of grassroots rugby — from player development and coaching pathways to matchday culture and suppo

For Cluberly, the partnership with Maidenhead United FC is more than a sponsorship arrangement. It is a full-circle moment grounded in local pride. The original concept for Cluberly began to take shape while watching a local match in Maidenhead. Surrounded by supporters, local businesses and the unmistakable sense of community that lower-league football delivers so well, a conversation emerged about the financial pressures facing both clubs and fans. That moment of reflection

Ahead of our official launch, Cluberly has been actively seeking to partner, collaborate and sponsor across the UK sporting landscape — while also engaging with wider community causes that sit beyond the touchline. Our early focus has been sport, and deliberately so. Sport is one of the few remaining institutions that genuinely brings people together. It crosses age, background, postcode and profession. Whether through grassroots football, local rugby clubs, community boxing

Chapter 10 - As Cluberly prepares to go live, the approach to launch has been shaped by one guiding principle: doing things properly matters more than doing everything at once. Rather than a single, all-at-once release, the platform will be introduced through a more considered and strategic rollout, allowing the experience to evolve smoothly while remaining responsive to the needs of members and causes alike. The initial launch will take the form of a soft rollout. This gives

Chapter 9 As Cluberly approaches the moment it goes live, the focus has naturally shifted from building something new to perfecting what has already been created. The platform is in place, the technology is ready, and the foundations have been carefully laid. What remains is a final period of refinement — a deliberate pause to ensure that when Cluberly is switched on, it delivers the experience it was always intended to provide. Over recent months, interest in the platform ha

Chapter 8 In the period leading up to the launch of the Cluberly app, progress has not been measured solely by lines of code or feature releases. While development has remained a central focus, an equally important strand of work has been taking place in parallel: building the network of partnerships that underpin the platform. From the beginning, Cluberly was never intended to operate in isolation. The ambition has always been to create an ecosystem, supported by partners wh

Chapter 7 When Cluberly was first conceived as a platform to help people save, it was immediately clear that offering a traditional savings or investment solution alone would not be enough. The market is already crowded with products that focus narrowly on balances, returns and efficiency. While those elements matter, they do little to create emotional connection or long-term engagement. Given that Cluberly was always intended to sit at the intersection of personal finance an

Chapter 6 - From the earliest stages of development, Cluberly has been built with community at its core. This was not treated as a supporting theme or a secondary benefit, but as a fundamental driver of how the business would grow, communicate and sustain itself. The belief was simple: by demonstrating a genuine and permanent commitment to giving back, Cluberly would earn the trust and advocacy of the very communities it set out to support. That trust, in turn, would become t

Chapter 5 - When Cluberly was first being developed, it was clear from the outset that many members would naturally gravitate towards supporting well-known causes. This might be a local football club with a large following, a nationally recognised charity, or an organisation with an established profile and strong fundraising reach. These causes do vital work and already play an important role within their communities. However, they are often better equipped to attract support

Chapter 4 From the outset, Cluberly was designed around a principle that goes far beyond conventional ideas of corporate responsibility. As far as we are aware, Cluberly is the first commercial company — excluding charities and not-for-profit organisations — to commit to donating 50% of its primary revenues to causes chosen by its members, permanently. This is not a time-limited pledge, a marketing initiative or a discretionary decision taken year by year. It is a fixed commi

Chapter 3 With the business plan complete and the structure firmly in place, the next step for Cluberly was to raise funding. On paper, this felt like a natural progression. In reality, it proved to be one of the most demanding and instructive phases of the journey to date. Despite the care taken to design the company around Enterprise Investment Scheme eligibility, securing early capital was far from straightforward. Many investors were hesitant to be first in. Others, parti