Early adopters: helping us shape the future of Cluberly

Chapter 10 -

As Cluberly prepares to go live, the approach to launch has been shaped by one guiding principle: doing things properly matters more than doing everything at once. Rather than a single, all-at-once release, the platform will be introduced through a more considered and strategic rollout, allowing the experience to evolve smoothly while remaining responsive to the needs of members and causes alike.

The initial launch will take the form of a soft rollout. This gives the team the ability to observe how the platform is used in the real world, make refinements where needed, and ensure that every part of the experience performs as intended before wider marketing activity begins. It is an approach rooted in adaptability, recognising that the strongest platforms are those that listen, learn and improve continuously.

From day one, members will have access to the core functionality that defines Cluberly. This includes the ability to save, invest and support causes, alongside access to media content and the Cluberly marketplace. Members will also be able to use the Cluberly Wallet, including the first Cluberly debit card issued in partnership with Visa, bringing everyday usability into the heart of the experience.

Savers will have access to interest-yielding cash accounts provided through one of Cluberly’s partners, allowing savings to grow while remaining accessible. These features form the foundation of the platform and will be available immediately, ensuring that early members can begin using Cluberly in a meaningful way from the moment they join.

Additional functionality will be introduced on a phased basis over the weeks that follow. This includes more specialist investment options such as ISAs and SIPPs, alongside further features designed to enhance everyday engagement. Round-up saving tools, loyalty rewards linked to spending, co-branded debit cards and other innovations will be switched on progressively, allowing each feature to be launched with the attention and support it deserves.

As a result, those who join Cluberly in its earliest phase will play a particularly important role. Early adopters will, in effect, help shape the platform by providing feedback, insight and real-world usage that informs ongoing development. This contribution is both valued and recognised, and it is important that these members feel supported rather than underserved.

To reflect this, Cluberly will be offering the first 5,000 members a full year of membership at no cost. Importantly, this does not reduce the impact being created. Even though these early adopters will not pay for their membership, Cluberly will still commit to donating 50% of the value of what their membership would have cost to the cause they choose to support. In this way, early participation continues to generate real benefit for clubs, charities and schools from day one.

Of these early adopter places, 1,000 will be made available publicly, with the remaining 4,000 shared through Cluberly’s first affiliate partners. This ensures that early growth is rooted in community connections, while also helping affiliates secure immediate engagement and momentum as the platform launches.

These early members will be invited to share feedback, ideas and experiences as the platform evolves. Their involvement will help shape future features, refine existing ones and ensure that Cluberly grows in a way that reflects how people actually use it, not just how it was designed on paper.

As this chapter begins, there is a strong sense of anticipation. What started as an idea has become a platform, and what has felt at times like a long trek is now approaching its destination. The wait has been worth it. Cluberly is ready to open its doors, and those who join early will be part of something from the very beginning. We are excited to welcome our first members and to start what we hope will become a genuine shift in how people save, connect and support the causes they care about most.