Cluberly Partners with IDT Finance to Deliver Visa-Backed Card Services Across Its Platform

Cluberly’s partnership with IDT Finance represents a significant step in strengthening the payments infrastructure that underpins our platform. As we continue to expand our product offering, ensuring that our card services are secure, regulated and globally accepted has been a core priority. Working with IDT Finance enables us to deliver exactly that.

IDT Finance is a fully licensed bank, established in 2006, and regulated by the Gibraltar Financial Services Commission. Over the past two decades, it has built a strong reputation for providing tailored payment and banking solutions across the UK, Gibraltar, the European Economic Area and Israel. Its expertise lies in card issuing, embedded finance and payment programme management, supporting fintech platforms and businesses that require reliable, scalable infrastructure.

One of the most important aspects of IDT Finance’s position in the market is its status as a principal member of Visa Europe. This means IDT Finance has direct access to the Visa network and the authority to issue Visa-branded cards. Principal membership is not a superficial designation; it reflects regulatory strength, operational capability and adherence to stringent compliance standards set by Visa. For Cluberly, this direct relationship has been instrumental in establishing our own connection to Visa Europe for the delivery of card services within the app.

Rather than relying on multiple intermediaries or layered programme structures, Cluberly’s card functionality is issued through IDT Finance’s licensed framework. This provides a clear regulatory pathway, strong scheme connectivity and the reassurance that transactions are processed through one of the world’s most recognised and trusted payment networks.

From the outset, both organisations recognised the strategic alignment between their respective models. IDT Finance has long positioned itself as a partner to innovative fintech platforms, particularly those that bring new approaches to distribution and user engagement. Cluberly’s community-driven proposition — combining financial tools with a distinctive marketing and engagement model — stood out as a platform with meaningful growth potential.

A spokesperson for IDT Finance commented on the collaboration, stating:“We are always looking to support ambitious fintech businesses that are doing something genuinely different in the market. Cluberly’s approach to community engagement and user participation is distinctive, and we believe that kind of model can create lasting impact. We are pleased to provide the issuing and payments infrastructure that supports their continued growth.”

For Cluberly, the partnership is about more than simply issuing cards. It is about building on a secure, scalable and compliant foundation. By leveraging IDT Finance’s banking licence and Visa Europe principal membership, we are able to focus on delivering value to members — enhancing functionality, improving user experience and continuing to innovate — while knowing that the underlying payments framework is robust and future-ready.

Kevin London, Founder and CEO of Cluberly, expressed his appreciation for the collaboration:“Securing our relationship with Visa Europe through IDT Finance is a major milestone for Cluberly. Their experience in card issuing and regulatory oversight gives us confidence as we scale. We are pleased to be working closely with a partner that understands both the technical and strategic aspects of embedded finance.”

The practical outcome of this partnership is clear. Cluberly members benefit from Visa-enabled card services that are widely accepted, securely processed and integrated seamlessly into the app. Transactions are supported by industry-standard security protocols and operated within a regulated banking framework.

As Cluberly continues to develop its financial ecosystem, the relationship with IDT Finance will remain central to our payments strategy. It brings together Cluberly’s unique marketing model and community engagement focus with IDT Finance’s regulatory strength, issuing capabilities and direct scheme access.

Together, the partnership reflects a shared belief that financial innovation works best when supported by solid infrastructure. By combining forward-thinking product design with experienced banking expertise, Cluberly and IDT Finance are building a payments foundation designed for sustainable, long-term growth.